website · quote builder
BL Tende Latina
A site that behaves like an assistant: it asks the right questions before the customer calls.
Si apre il sito vero dentro questa cornice, navigabile. Da qui in poi le richieste sono le sue.
cat ./context.md
Awnings and solar shading · 2026
./role --ours
Creative direction, UX, development, automation
Before and after
how it was
Enquiries arrived vague — "I would like an awning, how much is it?" — with no measurements, no type, no context. Every quote started with a phone call to work out what was being discussed, and plenty of leads stopped there.
what we built
A bespoke WordPress site with the content architecture redesigned, and on top of it a multi-step quote builder with conditional logic: the questions change according to the previous answers, so people only see what applies to them.
$ ls ./components
How it is built
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01
Content architecture
Dedicated content types and taxonomies for the catalogue, with structured fields instead of free text: the data stays queryable rather than buried in a description.
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02
Step-by-step quote builder
Conditional branching: someone asking about a sun awning never sees the pergola questions. Fewer fields on screen, fewer abandonments.
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03
Email and automation
Custom HTML templates and a dedicated SMTP service, so notifications do not land in spam. The summary arrives already ordered, ready to work from.
$ ./results --after
How it turned out
[ok] Complete enquiries on first submission, with no preliminary calls
[ok] Better-qualified leads: whoever reaches the end has already said what they need
[ok] Structured, reusable data instead of emails written in prose
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
