website · quote builder
BL Tende Latina
A site that behaves like an assistant: it asks the right questions before the customer calls.
Si apre il sito vero dentro questa cornice, navigabile. Da qui in poi le richieste sono le sue.
cat ./context.md
Awnings and solar shading · 2026
./role --ours
Creative direction, UX, development, automation
Before and after
how it was
Enquiries arrived vague — "I would like an awning, how much is it?" — with no measurements, no type, no context. Every quote started with a phone call to work out what was being discussed, and plenty of leads stopped there.
what we built
A bespoke WordPress site, and on top of it a single-page quote builder with conditional logic: the pergola questions only appear to people who choose a pergola.
$ ls ./components
How it is built
-
01
Conditional quote builder
The questions about pergola type and enclosures only appear to people who choose a pergola: fewer fields on screen for everyone else.
-
02
Email and automation
Custom HTML emails, to the office and to the customer. The summary arrives already ordered, ready to work from.
$ ./results --after
How it turned out
[ok] Complete enquiries on first submission, with no preliminary calls
[ok] Better-qualified leads: whoever reaches the end has already said what they need
[ok] Structured, reusable data instead of emails written in prose
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
