digital ecosystem
GlobalTel
A reseller sitting on the shelf next to the national carriers, who had to hold that comparison without their budget.
cat ./context.md
Telecoms and connectivity · 2025
./role --ours
Brand, website, SEO
Before and after
how it was
The digital presence did not hold up against the national operators GlobalTel shares a shelf with. The site did not help anyone choose, and the perception of the brand stayed below the level of the service.
what we built
A coherent ecosystem across identity, website and materials. Navigation is organised by need — what am I looking for — rather than by catalogue, with a direct call to action on every path.
$ ls ./components
How it is built
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01
Mark and visual system
A balanced red-and-blue palette: red carries the energy, blue the trust. Both were needed, and either alone would have told half the story.
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02
Build and structure
A fast, legible site the client can update without having to call anyone.
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03
SEO and data
Technical structure and tracking set up alongside the site, not bolted on afterwards.
$ ./results --after
How it turned out
[ok] A faster and more legible site than the one before
[ok] Consistent design across web, print and social
[ok] Updatable by the client without help
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
