digital ecosystem
GlobalTel
A reseller sitting on the shelf next to the national carriers, who had to hold that comparison without their budget.
Si apre il sito vero dentro questa cornice, navigabile. Da qui in poi le richieste sono le sue.
cat ./context.md
Telecoms and connectivity · 2025
./role --ours
Brand, website, SEO
Before and after
how it was
The digital presence did not hold up against the national operators GlobalTel shares a shelf with. The site did not help anyone choose, and the perception of the brand stayed below the level of the service.
what we built
A coherent ecosystem across identity, website and materials. Navigation is organised by need — what am I looking for — rather than by catalogue, with a direct call to action on every path.
$ ls ./components
How it is built
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01
Mark and visual system
A balanced red-and-blue palette: red carries the energy, blue the trust. Both were needed, and either alone would have told half the story.
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02
Build and structure
A fast, legible site the client can update without having to call anyone.
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03
SEO and data
Technical structure and tracking set up alongside the site, not bolted on afterwards.
$ ./results --after
How it turned out
[ok] A faster and more legible site than the one before
[ok] Consistent design across web, print and social
[ok] Updatable by the client without help
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
