e-commerce · CRO
NovaCasaShop
A lighting and furniture e-commerce built around the purchase, not around the catalogue.
cat ./context.md
Lighting and furniture · 2025
./role --ours
E-commerce, interface, conversion
Before and after
how it was
In furniture the product page has to do the work that lighting does for a piece in a shop: if the buying experience does not carry you along, the basket is left half full.
what we built
An e-commerce built for conversion: a considered interface, a clean path to purchase and micro-interactions that accompany rather than distract.
$ ls ./components
How it is built
-
01
The product interface
The page is built to help people decide, not just to list features.
-
02
The path to purchase
Fewer steps between choosing and paying, fewer chances to think again.
-
03
Micro-interactions
Visual feedback on every action: the buyer always knows the system registered what they did.
$ ./results --after
How it turned out
[ok] A path to purchase designed for conversion
[ok] A consistent interface across product page, basket and checkout
[ok] A project followed through on marketing and social too
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
