content · 3D · campaign
QLHype
Visual content and a 3D campaign with an arcade aesthetic, made to stop the thumb rather than be scrolled past.
cat ./context.md
Streetwear and community · 2026
./role --ours
Visual content, 3D, campaign
Before and after
how it was
In a feed a static banner lasts less than a second. A brand that lives on its community needs content people watch to the end, and that stays recognisable even at small sizes.
what we built
A campaign built around an arcade setting: a three-dimensional slot machine, animated reels and the brand palette — white, black, grey and neon green — worked into banners for desktop and mobile.
$ ls ./components
How it is built
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01
An arcade setting
A recognisable world rather than a coloured background: the scene holds up even without a logo laid over it.
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02
Reel animation
The movement comes to rest on three levels: the content has an ending, so people watch it through.
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03
Desktop and mobile versions
Two formats thought through separately, not a crop of the same file.
$ ./results --after
How it turned out
[ok] Content that stays recognisable even at reduced size
[ok] An animation with an ending, not an indistinct loop
[ok] Distinct formats for desktop and mobile
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
