technical deep dive · 3D
Slot 3D
How the slot machine in the QLHype campaign was made: modelling, animation and compositing, from file to banner.
cat ./context.md
3D production · 2026
./role --ours
Modelling, animation, compositing
Before and after
how it was
A 3D object that has to run inside a banner has constraints a portfolio render does not: file weight, format, legibility at small sizes and an animation that holds up on a loop.
what we built
Modelling and rendering in Blender, export as an image sequence, compositing and glow in After Effects, adaptation to the two formats and final export.
$ ls ./components
How it is built
-
01
Modelling and render
The scene is born in Blender: the machine, the setting and the light that keeps it legible even when small.
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02
Compositing
The glow and the finishing are added in post: done in the render they would cost hours of computation for a result that is harder to control.
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03
Export for the feed
Adaptation to the formats and final output, with the file weight kept under control.
$ ./results --after
How it turned out
[ok] A 3D object that stays legible even at feed size
[ok] Finishing done in compositing rather than in the render
[ok] The same asset worked into two formats
// services involved
$ ls ./other-cases
Got a similar project?
Thirty minutes on video to work out whether it is worth doing, and what it really costs. If we are not the right people, we will say so.
